Characteristics of “Music Education” Videos Posted on YouTube

Abstract

This content analysis sought to determine information related to users uploading, general content, and specific characteristics of music education videos on YouTube. A total of 1,761 videos from a keyword search of “music education” were viewed and categorized. Results for relevant videos indicated users posted videos under 698 different usernames, with postings under a single username ranging from 1 to 51. Users’ self-reported country affiliation varied across 58 different countries. The number of countries represented in this sample indicates YouTube users from around the globe are interested in sharing music education content. Results relating to the content of videos categorized as relevant to music education (n = 1,352) revealed the most observed categories were performance (36%), followed by teaching (28%), public relations (27%), and industry (10%). Teaching videos were mostly tutorials (65%). Participants across all video categories were predominantly adults, university age, or fit multiple age categories

 

Content

Characteristics of “Music Education” Videos Posted on YouTube
Jennifer A. Whitaker1
Evelyn K. Orman2
Cornelia Yarbrough2
1University of North Carolina at Charlotte, Charlotte, NC, USA
2Louisiana State University, Baton Rouge, LA, USA
Jennifer A. Whitaker, Department of Music, University of North Carolina at Charlotte, 9201 University City Boulevard, Charlotte, NC 28223, USA. Email: jwhitaker@uncc.edu
Abstract

This content analysis sought to determine information related to users uploading, general content, and specific characteristics of music education videos on YouTube. A total of 1,761 videos from a keyword search of “music education” were viewed and categorized. Results for relevant videos indicated users posted videos under 698 different usernames, with postings under a single username ranging from 1 to 51. Users’ self-reported country affiliation varied across 58 different countries. The number of countries represented in this sample indicates YouTube users from around the globe are interested in sharing music education content. Results relating to the content of videos categorized as relevant to music education (n = 1,352) revealed the most observed categories were performance (36%), followed by teaching (28%), public relations (27%), and industry (10%). Teaching videos were mostly tutorials (65%). Participants across all video categories were predominantly adults, university age, or fit multiple age categories.

 

http://upd.sagepub.com/content/early/2014/07/10/8755123314540662.abstract

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