Monthly subscriptions for car features — BMW Heated Seats, pay monthly

69% of respondents said they would switch brands if key/enough wanted features were only available on monthly subscription.

Hedging; risking customer loyalty to generate revenue .. No surprise there.  Perfect timing, too — coincides with general push by some manufacturers to make it “illegal” to work on your own cars, machinery, equipment, etc.  This is the opposite of open-source.

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