The Mystery of Magenta

Published on Feb 13, 2013 Why doesn’t magenta appear in the rainbow? The answer lies not in physics but in biology. Science presenter Steve Mould demonstrates the strange phenomenon of colour mixing, in which not everything is as it seems. https://www.youtube.com/watch?v=iPPYGJjKVco   Magenta is a unique color that has fascinated scientists, artists, and philosophers for … Read more

Music-color associations are mediated by emotion

Abstract   Experimental evidence demonstrates robust cross-modal matches between music and colors that are mediated by emotional associations. US and Mexican participants chose colors that were most/least consistent with 18 selections of classical orchestral music by Bach, Mozart, and Brahms. In both cultures, faster music in the major mode produced color choices that were more … Read more